Field Marketing Manager
Core
Lead high-impact corporate marketing programs and demand generation initiatives to drive new logo acquisition and pipeline growth for the Southeast and North Asia enterprise segment.
Role type
Regional Field Marketing Manager (Corporate)
Builds
Integrated multi-channel marketing programs, brand visibility campaigns, and demand generation initiatives for enterprise cybersecurity clients.
Domain
Cybersecurity / Enterprise SaaS
Deliverable
product features
Required skills
B2B field/regional marketing strategy, demand generation, account-based marketing (ABM), event marketing, cross-functional collaboration, budget management, data analysis, CRM/marketing automation proficiency, localization of global initiatives.
Preferred skills
Channel marketing experience, AI technology utilization for decision-making, proficiency in Asian languages.
Technologies
Salesforce, Marketo
Responsibilities
Develop and execute corporate marketing programs targeting major accounts; plan and manage strategic programs to elevate brand visibility; collaborate with digital marketing and channel teams on multi-channel initiatives; partner with sales and SDR teams to maximize conversion; manage budgets, vendors, and timelines; measure and report performance metrics to optimize ROI; localize global initiatives for the SENA region; plan and execute key industry events.
Seniority
Senior, hands-on IC
