Manager Communications Planning
Core
Define integrated communications strategies and launch architectures for new audio products, translating business and brand strategy into clear messaging and channel plans.
Role type
Manager, Communications Planning (Strategic IC)
Builds
Integrated product launch plans and communications architectures for Bose audio products
Domain
Consumer Electronics / Audio Technology
Deliverable
product features
Required skills
Integrated marketing strategy, communications planning, brand strategy, audience journey mapping, messaging architecture, cross-channel orchestration, launch phasing, stakeholder alignment, measurement framework design
Preferred skills
Experience in matrixed environments, strategic facilitation, investment prioritization
Technologies
None stated
Responsibilities
Develop integrated communications strategies grounded in business objectives and brand priorities; Define communications challenges, audience journeys, and messaging hierarchies; Own the integrated activation architecture across functions and channels; Lead cross-functional planning forums and alignment checkpoints; Define measurement frameworks and lead post-launch reviews
Seniority
Manager, hands-on strategic leadership