CV&T-Brand Manager-Plozasiran-Shanghai
Core
Lead the patient activation program for Redemplo by designing, launching, and optimizing initiatives that engage patients and deliver measurable business impact in a consumer-oriented environment.
Role type
Senior Brand Manager (Patient Activation)
Builds
Integrated patient activation campaigns across digital and omnichannel touchpoints
Domain
Pharmaceutical / Consumer Health
Deliverable
product features
Required skills
Consumer-centric insights, omnichannel activation, cross-functional project management, budget and vendor management, KPI definition and performance tracking, regulatory compliance, data-driven decision-making
Preferred skills
Chinese language proficiency
Technologies
Digital marketing tools, omnichannel platforms
Responsibilities
Develop consumer-centric insights to identify patient journey barriers, lead design and execution of patient-facing programs, partner with cross-functional teams to deliver integrated campaigns, manage agency and vendor relationships, define KPIs and translate results into optimization plans, ensure regulatory compliance, champion a consumer mindset within the team
Seniority
Senior, hands-on IC
