Director Consumer & Respiratory Precision Marketing – Flu Franchise
Core
Lead DTC effort for Flu and precision marketing for respiratory portfolio, leveraging AI/ML to optimize segmentation and personalize engagement for HCP and patient segments.
Role type
Director, Precision Marketing
Builds
Omnichannel and content strategies for Flu and respiratory products
Domain
Biopharma / Vaccines
Deliverable
product features
Required skills
AI/ML implementation, customer segmentation, predictive analytics, content strategy, omnichannel engagement, healthcare regulatory compliance, data analytics
Preferred skills
MBA, pharmaceutical product launches, management consulting, project management certification
Technologies
Veeva, Salesforce, CDPs, recommendation engines, NLP
Responsibilities
Develop segment-specific marketing strategies using AI-powered personalization; Lead development of consumer content strategies aligned to patient journey; Partner with HCP marketing teams to translate brand strategies into precision activation plans; Design integrated customer journeys across digital, field, and media channels; Champion integration of AI/ML technologies for marketing effectiveness; Define KPIs and measurement frameworks to track segmentation effectiveness and ROI.
Seniority
Director, strategic leadership
