Customer Engagement Lead Vaccines Poland
Core
Lead and execute innovative customer engagement strategies for healthcare professionals (HCPs) in Poland, designing customer journeys and analyzing touchpoints to drive satisfaction and loyalty for Sanofi Vaccines.
Role type
Senior Customer Engagement Lead (Pharmaceuticals)
Builds
Customer engagement strategies, customer journeys, content plans, and annual brand activation events for HCPs.
Domain
Pharmaceuticals / Vaccines / Healthcare
Deliverable
product features
Required skills
Customer engagement strategy, omni-channel engagement, customer insight analysis, cross-functional leadership, agile methodologies, digital transformation leadership, HCP journey mapping, brand activation planning.
Preferred skills
Experience with AI applications for customer insights, lean startup, nudge theory, design thinking.
Technologies
Digital engagement tools, AI applications for insights, Agile frameworks.
Responsibilities
Develop and implement comprehensive customer engagement strategies; Design customer journeys and analyze touchpoints; Create content strategy plans; Organize Brand Activation meetings; Monitor competition initiatives; Optimize processes with salesforce for seamless customer experience.
Seniority
Senior, hands-on IC