Senior Manager, US Social Media
Core
Lead US corporate social media strategy and execution across Meta, YouTube, TikTok, and LinkedIn to advance Sanofi's brand and business priorities.
Role type
Senior Manager, Corporate Social Media
Builds
Corporate social media campaigns, influencer playbooks, and content workflows for patients, communities, and internal stakeholders.
Domain
Biopharma / Corporate Communications
Deliverable
product features
Required skills
Social media strategy, content creation (static graphics, video), influencer partnership management, paid social amplification, cross-functional project management, emerging social formats expertise
Preferred skills
Social listening/analytics tools (Sprinklr, Brandwatch), medical/legal/regulatory (MLR) content approval workflows, pharmaceutical compliance knowledge
Technologies
Meta, YouTube, TikTok, LinkedIn, Sprinklr, Brandwatch
Responsibilities
Develop strategies with internal partners and agencies to execute social campaigns; create and edit social-first video content; own influencer playbook and process documentation; manage US workflows in a centralized Customer Experience Management tool; collaborate globally for channel consistency; monitor campaign performance and optimize initiatives; support employee training and recommend new social formats.
Seniority
Senior Manager, hands-on leadership