GTMC-Omnichannel Field and Event Engagement Capabilities Manager-Shanghai
Core
Design and execute the strategic transformation of healthcare professional (HCP) engagement models, bridging traditional offline field visits with digital touchpoints to create seamless omnichannel customer journeys.
Role type
Strategy-level Manager, Omnichannel Field & Event Engagement
Builds
Omnichannel engagement strategies, standards, playbooks, and effectiveness frameworks for sales representatives and events.
Domain
Healthcare / Pharmaceutical Commercial Operations
Deliverable
product features
Required skills
Business model design, standards development, change management, data-driven strategy, omnichannel journey orchestration, stakeholder alignment, performance measurement, territory management, call planning.
Preferred skills
Experience with digital platform partnerships, HCP engagement trends, AI-powered interaction models, WeChat-based interactions.
Technologies
Digital platforms, WeChat, analytics tools.
Responsibilities
Define end-to-end Events Omnichannel effectiveness and governance standards; Serve as Business Owner for Campaign Events digital platforms and solutions; Lead the strategic redesign of rep-led HCP engagement from push to pull models; Develop comprehensive strategies and playbooks for integrated customer journeys; Define Event effectiveness KPIs and tracking mechanisms; Drive change management for adoption of new engagement models.
Seniority
Manager, strategic execution & standards
