Product Manager - Vaccines
Core
Strategic Product Manager leading end-to-end brand management and marketing strategies for vaccines in the self-pay healthcare market.
Role type
Senior Product Manager (Marketing)
Builds
Vaccine brand growth, DTC digital marketing campaigns, and market access strategies.
Domain
Healthcare / Vaccines / Self-pay market
Deliverable
product features
Required skills
Market insights generation, DTC digital marketing, forecasting and business management, stakeholder engagement with KOLs and policymakers, project management, analytical skills
Preferred skills
Experience in GP and HP channels, scientific meeting coordination
Technologies
SEM/SEO, CRM, social media, PowerPoint, Excel
Responsibilities
Generate deep market insights and translate into actionable strategies; Lead Direct-to-Consumer (DTC) marketing including content strategy and funnel optimization; Prepare and review monthly rolling forecasts; Coordinate medical activities and build relationships with KOLs and government authorities; Design and track execution of marketing activities and spending.
Seniority
Senior, hands-on IC