Product Manager - Vaccines
Core
Strategic Product Manager driving end-to-end brand management and marketing strategies for vaccines in the self-pay healthcare market.
Role type
Product Manager (Marketing Strategy & Brand)
Builds
Vaccine brand growth, DTC digital marketing campaigns, and market access strategies.
Domain
Healthcare / Vaccines / Self-pay market
Deliverable
product features
Required skills
Market insights generation, Brand strategy formulation, DTC digital marketing, Forecasting models, Stakeholder engagement, Project management
Preferred skills
Experience in GP and HP channels, Scientific meeting coordination, Omnichannel strategy execution
Technologies
SEM, SEO, CRM, PowerPoint, Excel
Responsibilities
Generate deep market insights and translate into actionable strategies; Lead Direct-to-Consumer (DTC) marketing including content strategy and funnel optimization; Prepare and review monthly rolling forecasts for inventory and sales; Coordinate medical activities and build relationships with KOLs and policymakers; Design and track execution of marketing activities and spending.
Seniority
Mid-Senior, hands-on IC
