DTC/P AA & AI, Data Analyst
Core
Design, operationalize, and interpret measurement and insights capabilities for Sanofi's digital direct-to-consumer/patient ecosystem to support audience activation and campaign measurement.
Role type
Senior Data Analyst (Digital Media & AI)
Builds
Measurement dashboards, audience activation pipelines, and data models for digital media campaigns.
Domain
Biopharma / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python or R, Tableau or Power BI, A/B testing, segmentation, data modeling, KPI definition, data quality control
Preferred skills
LiveRamp Safe Haven experience, look-a-like modeling, healthcare data privacy knowledge, Agile/DevOps
Technologies
SQL, Python, R, Tableau, Power BI, LiveRamp
Responsibilities
Design and interpret measurement capabilities for the DTC/P ecosystem; support audience activation to publisher platforms; provide data quality control testing; create processes for measurement reporting; support agile pod teams with segmentation and test/control; interpret real-time performance dashboards.
Seniority
Senior, hands-on IC