Senior Product Manager, Patient Marketing
Core
Drive omnichannel patient marketing campaigns, education materials, and launch execution to improve patient engagement and outcomes for rare disease therapies.
Role type
Senior Product Manager, Patient Marketing
Builds
Patient engagement programs, educational content, and launch strategies for rare disease treatments
Domain
Biopharma / Rare Diseases
Deliverable
product features
Required skills
Strategic decision making, innovation, problem solving, influencing without authority, cross-functional collaboration, data analytics, KPI tracking, ROI analysis
Preferred skills
Digital-forward mindset, experience with CareConnect PSS, navigating uncharted territory
Technologies
CRM, digital channels, social media
Responsibilities
Drive development and execution of omnichannel patient campaigns, develop patient education materials, play a key role in launch planning and execution, identify and execute on new opportunities to expand reach, establish clear objectives and metrics to measure total customer value, continuously optimize customer engagement and education
Seniority
Senior, hands-on IC