VP Merchandising & Marketing
Core
Develops and executes category and Go-to-Market strategies for a specific area to drive sales, profit, and net new account growth in the foodservice industry.
Role type
VP of Merchandising & Marketing (Area Leadership)
Builds
Customized merchandising, marketing, and category strategies for assigned areas
Domain
Foodservice / Food Manufacturing
Deliverable
product features
Required skills
Category management, marketing strategy, virtual leadership, P&L management, vendor negotiation, product assortment optimization, sales performance analysis, budget allocation, team management
Preferred skills
Experience in functional matrixed environments, experience with Microsoft Access
Technologies
Microsoft Office (Word, Excel, PowerPoint, Outlook), Microsoft Access
Responsibilities
Partner with corporate and region personnel on customized merchandising and marketing strategies; Lead merchandising field support within Area Hubs; Monitor and direct department activities to ensure attainment of Area P&L goals; Manage GTM strategies to drive sales and profit; Monitor and review Area product assortment to reduce duplicate SKUs; Manage Area Pricing Manager and oversee deviation process; Work with Sales to plan local promotions and marketing activities; Manage relationships with Area-specific vendors; Coordinate new customer on-boarding and exit processes; Manage and direct the sales support team.
Seniority
VP, strategic leadership with direct reports