Senior Category Manager 100% (w/m/d)
Core
Develop local product strategy, manage product and marketing initiatives, and drive growth for premium product categories.
Role type
Senior Category Manager
Builds
Product portfolios and marketing programs for premium household appliances
Domain
Consumer Goods / Premium Appliances
Deliverable
product features
Required skills
Category management, product strategy, marketing planning, growth planning, innovation management, market analysis, sales analysis, project management, cross-functional leadership
Preferred skills
Premium brand experience, international market knowledge
Technologies
N/A
Responsibilities
Create and adjust local product strategies, plan product and variant programs, develop marketing and growth initiatives, monitor growth plans and budgets, launch innovations, analyze market and competitor landscape, lead cross-functional projects, analyze sales and profit development, create communication briefings
Seniority
Senior, hands-on IC