Senior Category Manager (m/w/d)
Core
Develop local product strategy and execute marketing initiatives for specific product categories to drive growth and innovation.
Role type
Senior Category Manager
Builds
Product portfolios and marketing programs for premium home appliances
Domain
Consumer Goods / Home Appliances
Deliverable
product features
Required skills
Category management, product strategy, marketing planning, growth planning, innovation management, market analysis, sales analysis, project management, cross-functional leadership
Preferred skills
Premium brand experience, strategic thinking, entrepreneurial mindset, analytical skills, organizational skills
Technologies
N/A
Responsibilities
Create and adjust local product strategies, plan product and variant programs, develop marketing plans, monitor growth plans and budgets, launch innovations, analyze market and competition, lead cross-functional projects, analyze sales and profit development, create communication briefings
Seniority
Senior, hands-on IC