Aveda_Brand Marketing Senior Manager
Core
Senior marketing leader driving global skincare category strategy, innovation pipeline, and 360-degree go-to-market execution for Aveda.
Role type
Senior Brand Marketing Manager (Skincare Category)
Builds
Global skincare product launches, 360-degree marketing toolkits, and retail collections
Domain
Beauty / Skincare / CPG
Deliverable
product features
Required skills
Category strategy, innovation pipeline management, go-to-market planning, consumer insights, product development, supply chain, packaging, pricing strategy, sustainability strategy, retail experience, data analytics, project management
Preferred skills
Global marketing experience, China market experience, luxury segment knowledge
Technologies
None stated
Responsibilities
Deploy global marketing objectives and 3-year innovation pipeline, lead development of 360-degree go-to-market toolkits, manage skincare marketing calendar, identify new product concepts and market trends, execute launches with brand vision integration, build forecast offerings, lead bi-weekly product development meetings, track timetables and cost objectives, define sustainability strategy, develop Skincare Collection, track new product launches and ROI, ensure flawless execution of merchandising, partner on exclusive programs and gifting strategy, compile and analyze market/competitive data, deploy pricing strategy, liaise with Legal on trademarks, develop key presentations, develop direct report
Seniority
Senior, hands-on IC