Sr. Marketing Strategist, Central
Core
Develops and implements integrated marketing, outreach, and communications strategies for assigned departments and service lines within a medical center.
Role type
Senior Marketing Strategist
Builds
Marketing plans, campaigns, and communications initiatives for medical departments
Domain
Healthcare / Medical Center Marketing
Deliverable
product features
Required skills
Integrated marketing planning, campaign management, content writing and editing, data analysis and metrics, project management, competitive intelligence, brand strategy
Preferred skills
Master's degree, 7+ years experience, experience with HIPAA privacy rules, experience managing external agencies and vendors
Technologies
Marketing technology platforms, web, social media, paid media channels
Responsibilities
Partner with leadership to identify marketing needs and develop business goals; Develop integrated marketing and communications approaches; Manage campaigns and projects within budget; Analyze campaign performance and ROI; Provide guidance to lower-level colleagues
Seniority
Senior, hands-on IC
