Integrated Commercial Marketing Manager
Core
Develop and execute integrated marketing strategies to drive growth, customer engagement, and revenue for biomedical and radiation detection products.
Role type
Senior IC commercial marketing manager
Builds
Integrated marketing campaigns, customer journey maps, sales enablement materials, and demand generation programs
Domain
Healthcare technology / Biomedical equipment
Deliverable
product features
Required skills
Integrated marketing strategy, demand generation, cross-functional stakeholder management, ROI analysis, customer journey development, digital marketing, website strategy, event management, content strategy, funnel performance optimization
Preferred skills
Healthcare/technology/SaaS experience, complex cross-functional initiative leadership, connecting marketing activities to business outcomes
Technologies
Digital marketing platforms, email marketing tools, social media channels, web analytics tools, event management platforms
Responsibilities
Develop integrated marketing strategies and plans; Translate business priorities into marketing campaigns; Measure performance and optimize marketing investments; Drive brand awareness and demand generation; Own customer messaging and website strategy; Support product launches with coordinated campaigns
Seniority
Senior, hands-on IC