Vice President of Digital Marketing
Core
Lead digital marketing strategy and paid search programs to drive customer acquisition and profitable growth for a North American distributor of shipping and industrial materials.
Role type
Vice President of Digital Marketing (C-Suite/VP level)
Builds
Digital growth engine, paid search campaigns, enterprise marketing initiatives
Domain
B2B Distribution / Industrial Supply Chain / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic leadership, team management, paid search management, marketing analytics, partnership management, budget optimization
Preferred skills
MBA, hands-on approach
Technologies
Google Ads, Bing Ads, Google Shopping, Kenshoo (Skai), Web Analytics
Responsibilities
Lead one of the largest paid search programs in North America managing a $500M+ annual investment; Manage a high-performing team of digital marketers; Optimize marketing investments using performance metrics; Drive enterprise marketing initiatives for executive leaders; Manage key partnerships with senior leaders at Google, Microsoft, and Skai
Seniority
Executive, strategic leadership & mentorship