Product Marketing Manager – B2B & B2C (ADI Health Solutions BU)
Core
Lead awareness, demand generation, conversion, and CRM efforts for B2B and B2C products by defining positioning, messaging, and go-to-market strategies.
Role type
Product Marketing Manager (B2B & B2C)
Builds
Product positioning, messaging houses, launch plans, sales enablement assets, and conference/event marketing materials.
Domain
Semiconductor / Healthtech / Medtech / Life Sciences
Deliverable
product features
Required skills
Product positioning, go-to-market planning, sales enablement, customer insight synthesis, storytelling, project management, digital marketing channel management
Preferred skills
Healthtech/medtech domain experience, technical concept simplification, KOL engagement, pilot program support
Technologies
CRM, paid media, email, webinars, social media, website platforms
Responsibilities
Build product positioning and audience-specific messaging; develop go-to-market launch plans; create sales decks and battlecards; manage conference and event marketing; conduct customer interviews and competitor analysis; write briefs for external agencies.
Seniority
Mid-Senior, hands-on IC