Employee Benefits Director, Consumer Growth & Experience Strategy
Core
Lead The Hartford's consumer growth strategy across the employee lifecycle, driving enrollment participation, product adoption, and lifetime value through unified marketing and analytics.
Role type
Director, Consumer Growth & Experience Strategy
Builds
Unified operating model for consumer engagement, lifecycle marketing, and growth analytics
Domain
Insurance / Employee Benefits / Consumer Marketing
Deliverable
product features
Required skills
Employee benefits industry experience, enterprise strategic planning, executive influence, customer experience transformation, lifecycle marketing, personalization, data analytics, team leadership
Preferred skills
People leadership experience
Technologies
Third-party data sources, first-party data platforms, metrics dashboards, digital experience tools
Responsibilities
Establish long-term consumer growth vision and strategic roadmap; Develop annual growth strategies aligned to business objectives; Lead operating model leveraging data sources; Establish E2E journey framework from awareness to advocacy; Partner with CMO and Enterprise leads on brand performance; Drive innovation in enrollment experiences and personalization; Build and develop a team of 3-4 B2C professionals.
Seniority
Director, strategic leadership & team building