Associate Director of Email Remarketing
Core
Own and evolve the email remarketing ecosystem to increase website visits, application submissions, and booked loans for OneMain Financial customers.
Role type
Associate Director of Email Remarketing
Builds
Email remarketing campaigns and testing frameworks
Domain
Financial services / Lending
Deliverable
product features
Required skills
Strategic email marketing, campaign development, audience segmentation, creative optimization, analytical rigor, project management, data-driven reporting
Preferred skills
Financial services/lending experience, Adobe Campaign proficiency, MBA
Technologies
Adobe Campaign, Microsoft Office
Responsibilities
Define annual email remarketing strategy and communications plans; Develop and implement email testing frameworks; Serve as a trusted marketing lead to business leaders; Define email audience segments and develop personalized creative optimizations; Drive reporting on performance from click to booked loan; Design and deploy email marketing campaigns and test plans.
Seniority
Senior, hands-on IC with strategic leadership