Marketing Manager, Digital Content and Social Media
Core
Build and maintain high-converting web content, landing pages, and social media assets for Wiley's AI and Data Analytics (AIDA) marketing programme.
Role type
B2B digital content and social media marketing manager
Builds
Landing pages, blog content, and LinkedIn social media posts for AI/data analytics products
Domain
B2B technology marketing (AI, Data Analytics, Research Intelligence)
Deliverable
product features
Required skills
B2B marketing, copywriting for web and social, CMS management, social media strategy, conversion rate optimization (CRO), SEO principles, data analysis for content performance, project management
Preferred skills
AI/data analytics domain knowledge, SaaS/tech B2B experience, marketing automation/CRM platforms, basic graphic/video editing
Technologies
CMS, LinkedIn, Webflow, Salesforce, Canva
Responsibilities
Build and maintain landing pages for campaigns and product launches; write and edit web copy for landing and product pages; author blog content; create and manage LinkedIn social content including copy and short-form video; track and optimize page performance and conversion rates; implement CRO recommendations; audit and consolidate web estate content; align content and campaign timing with commercial and product marketing teams.
Seniority
Mid-level, hands-on IC