Marketing Manager
Core
Field Marketing Manager supporting pipeline growth, customer retention, and account expansion for 3,500 Core institutional accounts across Americas and EMEA.
Role type
Field Marketing Manager
Builds
Localized, field-ready account-based marketing campaigns and programs for institutional buyers
Domain
Scholarly publishing, academic libraries, healthcare information
Deliverable
product features
Required skills
B2B marketing, account-based marketing, sales partnership, Salesforce proficiency, project management, content creation, data analysis
Preferred skills
scholarly publishing experience, academic library buying cycle knowledge, Salesforce Marketing Cloud, institutional procurement processes, open access publishing models
Technologies
Salesforce, marketing automation platforms, Salesforce Marketing Cloud
Responsibilities
Serve as primary field marketing partner to account managers, execute 1:1 and 1:few account-based activities, evaluate and adapt sales requests, create customer-facing materials, localize global campaigns, track performance metrics, maintain Salesforce records
Seniority
Mid-Senior, hands-on IC
