Manager, Campaign Strategy & Optimization, Business Banking

Toronto, ON, CAN💼 Full-time💰 $70,000–$70,000🗓 2026-09-11 → 2026-09-25

Core

Develop and optimize targeted, data-driven campaign strategies for Business Banking to drive customer engagement, product adoption, and strategic growth.

Role type

Manager, Campaign Strategy & Optimization

Builds

Multi-channel contact plans and campaign strategies for Business Banking customers

Domain

Financial Services / Business Banking

Deliverable

production ML models | product features | dashboards & analysis | client delivery

Required skills

Campaign strategy, Customer segmentation, Contact planning, Cross-functional collaboration, Data-driven decision making, Test-and-learn methodologies

Preferred skills

SQL, SAS, Python, Advanced analytics, Automation, Personalization

Responsibilities

Translate business strategies into actionable contact plans, Define segmentation and targeting rules, Analyze campaign performance and KPIs, Lead A/B testing and optimization initiatives, Coordinate cross-functional teams, Develop campaign frameworks and playbooks

Seniority

Manager, hands-on IC

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About bmo

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.