Portfolio Marketing Manager
Core
Lead global marketing programs for the Sensing, Safety, & Industrial Components portfolio to drive growth through go-to-market strategy, product launches, and demand generation.
Role type
Senior IC portfolio marketing manager
Builds
Go-to-market strategies, product launches, demand generation programs, and sales enablement tools for industrial automation solutions
Domain
Industrial automation, manufacturing, intelligent devices, control systems
Deliverable
product features
Required skills
B2B marketing strategy, go-to-market planning, demand generation, sales enablement, cross-functional leadership, product launch execution, market analysis, content creation, partner engagement
Preferred skills
AI-enabled marketing tools, global organization experience, industrial automation domain knowledge, commercialization expertise
Technologies
AI-enabled marketing tools, digital technologies
Responsibilities
Develop marketing strategies supporting portfolio growth; Lead go-to-market planning for product launches; Partner with Sales and Business Units for positioning and demand generation; Create sales enablement tools and content; Identify market opportunities and customer needs; Oversee customer- and sales-facing marketing content across channels
Seniority
Senior, hands-on IC