Marketing Manager, APBC
Core
Strategic leader developing and executing go-to-market strategies, product launches, and business plans for three distinct industrial automation business segments across the Asia Pacific region.
Role type
Senior Marketing Manager (Industrial Automation)
Builds
Unified marketing strategies, product launch readiness, annual business plans, and competitive intelligence datasets for industrial control portfolios.
Domain
Industrial Automation / Industrial Control Systems
Deliverable
product features
Required skills
Go-to-market strategy development, product launch execution, market intelligence analysis, competitive intelligence management, business planning, pricing strategy, portfolio messaging, cross-functional collaboration in matrix organizations
Preferred skills
Deep knowledge of Rockwell Automation portfolio, international experience
Technologies
Dashboards, scorecards, competitive intelligence datasets
Responsibilities
Develop comprehensive go-to-market plans aligned with business unit goals; lead new product launch readiness and execution; monitor pipeline and revenue impact of product introductions; analyze global industrial control markets and competitive offerings; maintain competitive information datasets; develop annual business plans with quantifiable outcomes; lead pricing activities for new and existing products
Seniority
Senior, hands-on IC