Senior Email Marketing Specialist
Core
Lead customer communications strategy across email, SMS, and push notifications to drive engagement, retention, and revenue.
Role type
Senior Email Marketing Specialist (Omnichannel)
Builds
Personalized, data-driven email, SMS, and push notification campaigns; automated customer journeys (welcome, abandoned cart, loyalty, win-back).
Domain
Retail / Lifecycle Marketing
Required skills
HTML, CSS, Liquid, Zeta Marketing Platform, customer journey orchestration, email deliverability, SMS compliance (TCPA), audience segmentation, A/B testing, data analysis
Preferred skills
Adobe Creative Suite, enterprise environment experience
Technologies
Zeta Marketing Platform, HTML, CSS, Liquid
Responsibilities
Build, code, test, QA, and deploy responsive email campaigns; develop and execute SMS and push notification campaigns; build and optimize automated customer journeys; analyze campaign performance to identify optimization opportunities; partner with cross-functional teams to deliver integrated communications; mentor team members on best practices.
Seniority
Senior, hands-on IC