Senior Associate - Direct Marketing (Partnerships) Hybrid
Core
Lead strategy, creative development, and execution of direct mail acquisition campaigns for consumer partnerships segments.
Role type
Senior marketing associate (direct response/direct mail)
Builds
Direct mail marketing campaigns and testing initiatives
Domain
Financial services / Direct marketing
Deliverable
product features
Required skills
Direct mail campaign management, Creative process leadership, Multi-channel marketing, Marketing analytics, Strategic planning, Cross-functional collaboration
Preferred skills
Financial services marketing experience, Matrixed environment experience, Data-driven direct response
Technologies
Google Suite (Sheets, Docs, Slides)
Responsibilities
Lead development and execution of ongoing mail acquisition campaigns and testing initiatives; Collaborate with analyst teams to understand business performance and adjust strategies; Synthesize research insights and market trends to identify strategic recommendations; Manage creative processes and work with creative teams and agencies.
Seniority
Senior, hands-on IC
