Senior Associate, Marketing Strategist Integrated Strategy | Retail Bank
Core
Develop creative and messaging strategies for integrated marketing campaigns, execute compelling narratives, and maintain brand voice across channels.
Role type
Senior Associate, Marketing Strategist (Integrated Strategy)
Builds
Omni-channel integrated marketing campaigns
Domain
Retail Banking
Deliverable
product features
Required skills
Creative strategy development, Messaging hierarchy creation, Test-and-learn campaign execution, Cross-functional coordination, Market trend analysis, Creative brief writing
Preferred skills
Brand strategy focus, Campaign development experience
Technologies
None stated
Responsibilities
Gather business objectives and consumer insights into creative briefs, Execute customer-centric messaging hierarchies, Support test-and-learn mindset by tracking key questions and gathering campaign results, Coordinate with cross-functional teams for cohesive customer experience, Build knowledge on customers and competitive landscape to support recommendations
Seniority
Senior, hands-on IC