Senior Associate, Prospect Marketing - Card Partnerships (Hybrid)
Core
Develop and manage omnichannel marketing prospect campaigns for Capital One's Card Partnerships portfolio to drive new customer acquisition for established card products.
Role type
Senior Associate, Prospect Marketing Strategist
Builds
Multi-channel marketing campaigns and new customer acquisition programs for partner card programs
Domain
Financial Services / Retail / Marketing Technology
Deliverable
product features
Required skills
Omnichannel campaign planning, Salesforce Marketing Cloud, Creative process management, Data-driven optimization, Cross-functional collaboration, KPI tracking
Preferred skills
Financial services industry experience, Retail industry experience, Acquisitions marketing experience, Omnichannel product marketing campaign planning
Responsibilities
Drive and execute marketing strategies for new, innovative multi-channel campaigns across owned channels; Partner with cross-functional stakeholders to build and launch marketing intent including Creative, Segmentation, and Journey Builds; Leverage insights and performance results to identify opportunities to optimize marketing programs via creative testing or adopting new marketing technologies; Write clear and concise creative briefs, test documents, test plans and strategies; Merchandize and socialize marketing and business results with broader stakeholder groups through data-backed storytelling; Collaborate with multiple cross-functional teams including creative agencies, analytics, research, operations, legal and client/partner.
Seniority
Senior, hands-on IC