Head of Marketing, APAC Mobility
Core
Strategic marketing leader owning the marketing agenda for the Mobility business across Australia and Asia Pacific to drive commercial growth, customer acquisition, retention, and brand value.
Role type
Senior leadership marketing head (APAC Mobility)
Builds
Integrated go-to-market strategies, customer lifecycle programs, brand narratives, and AI-enabled marketing operations for the Mobility business.
Domain
Fintech, payments, and mobility services in the Asia Pacific region.
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B marketing leadership in fintech/payments/mobility, integrated go-to-market strategy, customer lifecycle management, commercial acumen, team leadership, stakeholder management in matrix organizations, marketing transformation, martech/CRM/analytics fluency, AI tool fluency (ChatGPT, Gemini, Perplexity, Claude).
Preferred skills
Experience building high-performing marketing teams, navigating complex global organizations, embedding customer-centric ways of working.
Technologies
ChatGPT, Gemini, Perplexity, Claude, modern martech, CRM, analytics platforms.
Responsibilities
Own and evolve end-to-end marketing strategy for APAC Mobility; lead integrated marketing across the full customer lifecycle; partner with Product and Commercial to build go-to-market strategies; champion customer and market insight; own strategic brand narrative and thought leadership; lift marketing maturity and operations; lead AI-enabled ways of working; coach and grow the marketing team; build trusted relationships across global matrix; drive data-first performance measurement.
Seniority
Senior, hands-on IC with leadership responsibilities
