Product Marketing Manager - Awareness
Core
Strategic Product Marketing role focused on increasing market visibility and understanding of Finastra's Payments solutions through high-quality, product-centric content and awareness campaigns.
Role type
Product Marketing Manager (Awareness)
Builds
Product overviews, messaging frameworks, website content, sales enablement materials, thought leadership content, and event/analyst/partner-ready assets for Finastra's Payments solutions.
Domain
Financial services software, specifically Payments, Lending, and Universal Banking.
Deliverable
product features
Required skills
Product marketing strategy, B2B technology marketing, payments/banking/fintech market knowledge, awareness campaign execution, complex product translation, analytical skills, KPI definition, stakeholder management.
Preferred skills
Brand tracking tools, digital analytics platforms, marketing performance dashboards.
Technologies
Brand tracking tools, digital analytics platforms, marketing performance dashboards
Responsibilities
Define and execute awareness vision and roadmap for Payments products; create awareness-stage assets including product overviews and messaging frameworks; track and analyze market perception and competitive positioning; define and track product awareness KPIs; partner with Product Management to translate value propositions into narratives.
Seniority
Mid-level, execution-focused IC