Strategic Marketing Advisor
Core
Strategic marketing consultant developing go-to-market plans, brand campaign strategies, and integrated marketing optimizations for Corewell Health's business lines and service leaders.
Role type
Senior strategic marketing advisor (business consultant)
Builds
Cohesive go-to-market plans, brand campaign roadmaps, and integrated marketing strategies
Domain
Healthcare marketing and communications
Required skills
Strategic marketing planning, creative strategy, data analytics, agency management, cross-functional leadership, budget management, ROI analysis, market research, consumer segmentation, storytelling
Preferred skills
Master's degree, 15+ years experience, outside consultant experience, advertising background
Technologies
Market data tools, analytics platforms, creative brief tools
Responsibilities
Develop strategic marketing plans in consultation with internal clients; translate brand narratives into creative strategies and agency briefs; analyze data to define success metrics and optimize campaigns; build cross-functional alignment and guide co-creators; manage multiple agency relationships; track budgets and report marketing results to leadership; facilitate high-level workshops to develop innovative tactics.
Seniority
Senior, hands-on IC with strategic advisory focus