Director, Marketing Planning & Operations
Core
Strategic leader overseeing the execution, technical enablement, and structural optimization of the Marketing & Communications function for the National Geographic Society.
Role type
Director, Marketing Planning & Operations
Builds
End-to-end operational workflows, multi-year marketing technology roadmap, and scalable measurement infrastructure for mission-driven marketing campaigns.
Domain
Non-profit marketing operations and marketing technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketing operations, Marketing technology (MarTech), Strategic planning, Program management, Team leadership, Stakeholder management, Data privacy compliance, Marketing experimentation, Operational workflow design
Preferred skills
Monday.com, RACI matrices, Agile methodologies, Customer Data Platforms (CDPs), CRM systems, Marketing automation platforms
Technologies
Salesforce Marketing Cloud, Monday.com, CDPs, CRMs, Marketing automation platforms
Responsibilities
Develop and enforce project management frameworks and operational workflows; Oversee delivery of large-scale cross-channel campaigns; Lead annual and quarterly strategic planning cycles; Architect and implement a scalable multi-year marketing technology roadmap; Manage, mentor, and develop high-performing teams including Senior Managers and Managers.
Seniority
Director, hands-on leadership with 3 direct reports