Mobility Marketing Manager - B2C
Core
Lead integrated marketing strategy for Shell Mobility Poland to drive market share, brand equity, and customer value across fuels, EV charging, Shell Café, and digital channels.
Role type
Senior Marketing Manager (B2C)
Builds
Integrated marketing campaigns, loyalty programs, and customer lifecycle initiatives for consumer mobility services.
Domain
Energy retail / Mobility / Consumer Goods
Deliverable
product features
Required skills
Integrated marketing strategy, brand building, demand generation, loyalty program management, customer lifecycle management, data-driven personalization, retail media strategy, team leadership, stakeholder management, contract management, budget management
Preferred skills
EV integration strategy, partnership monetization, retail media development
Technologies
Hive9
Responsibilities
Lead Mobility Marketing strategy for Poland; Develop differentiated marketing strategies for fuels, EV charging, Shell Café, and Shell Card; Own planning and management of SP&A and C2 loyalty budgets; Drive demand generation, retention, and churn management; Generate actionable customer and market insights; Integrate EV offerings into marketing strategies; Develop retail media and strategic partnerships; Manage relationships with external agencies; Lead and coach a team of eight marketing professionals; Utilize Hive9 for planning and performance tracking; Own end-to-end contract management.
Seniority
Senior, hands-on IC with team leadership