Senior Marketer - ICP and BI
Core
Drive regional strategy, market research, and growth plans for Dow Consumer Solutions in the Korea I&CP and B&I markets, focusing on silicone solutions.
Role type
Senior B2B Marketer (Market Management)
Builds
Regional and marketing plans, innovation portfolios, go-to-market strategies, and digital marketing capabilities for silicone products.
Domain
Industrial & Chemical Processing (I&CP) and Building & Infrastructure (B&I) within the Chemical/Silicone industry.
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic thinking, data analysis, market strategy development, cross-functional leadership, customer relationship management, innovation project management, digital marketing, B2B sales experience.
Preferred skills
Technical knowledge of silicones, industrial/construction/chemical industries, Japanese language.
Technologies
None explicitly stated.
Responsibilities
Define regional strategy and market research for Korea I&CP and B&I markets; lead cross-functional Market Management Team; collect market insights to build innovation portfolios; shape go-to-market strategy and improve digital marketing capability; drive segment growth pipeline; liaise with Global Sustainability and Business Digital teams.
Seniority
Senior, hands-on IC