Head of Marketing & Strategy IAPAC
Core
Lead the 5 'P' of Marketing (Product, Price, Promotion, Place, People) and Strategy for the Industrial Solutions APAC region, driving product portfolio lifecycle, pricing strategy, innovation execution, and business field portfolio management.
Role type
Head of Marketing & Strategy (Executive Leadership)
Builds
Regional product portfolio, pricing strategies, innovation roadmaps, and business field portfolios for the automotive, railway, mining, and agriculture sectors.
Domain
Industrial manufacturing (rubber, cross-material systems) in Automotive, Railway, Mining, and Agriculture.
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B product lifecycle management, strategic pricing and market intelligence, innovation funnel management, M&A and partnership strategy, global portfolio planning, functional and direct leadership of multinational teams, project leadership (classic and agile), industrial product expertise.
Preferred skills
Experience in rubber industry, cross-functional collaboration, multicultural networking, transformational leadership.
Technologies
Product Master Data Management (PIM), Innovation Programs and Tools, Digital communication channels.
Responsibilities
Develop and execute regional product portfolio and pricing strategy; manage innovation funnel and implementation; lead M&A and business field portfolio planning; oversee marketing communications and brand management; lead and develop the Marketing & Strategy staff.
Seniority
Executive Leadership, strategic direction & team leadership