Digital Marketing & Media Manager
Core
Own the regional digital and paid-media strategy for Europe, translating business priorities into integrated plans that increase reach, engagement, demand, and conversion.
Role type
Regional Digital Marketing & Media Manager
Builds
Integrated European approach across paid and organic channels, regional paid-media framework, and digital customer journey.
Domain
Logistics / B2B Marketing
Required skills
Digital marketing strategy, Paid media management, Marketing automation, Customer journey design, Marketing technology (CRM, Analytics), Agency management, Data-driven decision making, Responsible AI adoption, Governance and risk management, Stakeholder influence
Preferred skills
European language skills, Experience in complex B2B organizations, Media agency background
Technologies
Salesforce, Marketing Cloud, Analytics platforms, Business Intelligence tools, Marketing automation platforms
Responsibilities
Define and lead an integrated European approach across paid and organic channels; Own the regional paid-media framework including audience strategy and agency governance; Manage budget effectiveness and link media spend to commercial impact; Set the regional framework for the digital customer journey; Guide the regional marketing technology landscape; Lead practical, responsible use of artificial intelligence in media planning; Establish measurement and test-and-learn standards; Provide functional leadership across regional digital and media operations; Own regional governance across customer data, consent, brand, and responsible AI.
Seniority
Senior, hands-on IC with strategic leadership
