Senior Manager, Conversion Rate Optimization
Core
Leads conversion rate optimization (CRO) and experimentation for National University's website and digital experiences to increase inquiry, application, and enrollment conversion.
Role type
Senior Manager, CRO & Experimentation
Builds
Optimized web experiences, A/B test results, and personalization strategies for prospective students
Domain
Higher Education / Digital Experience Optimization
Required skills
CRO strategy, A/B testing design, statistical analysis, journey mapping, personalization, vendor management, executive reporting, roadmap ownership
Preferred skills
Higher education experience, AI-assisted optimization, predictive insights
Technologies
Adobe Target, VWO, Optimizely, behavioral analytics platforms, session replay tools
Responsibilities
Own the CRO roadmap and testing calendar; design and run A/B/multivariate experiments; analyze prospective student journeys to identify friction; define and monitor KPIs; build executive dashboards; manage vendor partners; evaluate emerging AI and personalization technologies
Seniority
Senior, hands-on IC with management scope