Senior Digital Analyst
Core
End-to-end tracking, measurement, and reporting across digital products, UX experiences, and marketing journeys to drive conversion and engagement.
Role type
Senior Digital Analyst (Full-Funnel Analytics)
Builds
Dashboards covering UX, product, campaign, and full-funnel performance; scalable measurement frameworks.
Domain
Digital products, UX, Marketing, Education
Deliverable
dashboards & analysis
Required skills
GA4 event tracking, behavioral analytics (FullStory), full-funnel reporting, tagging frameworks, CRM data alignment, dashboarding (Looker/Tableau/Power BI), KPI definition, journey mapping
Preferred skills
AI-driven reporting integration, human-centered design, cross-functional leadership
Technologies
GA4, FullStory, Looker Studio, Tableau, Power BI, Salesforce
Responsibilities
Analyze user behavior and drop-offs across all pages; Define UX event and conversion tracking; Build and maintain performance dashboards; Partner with UX and Analytics on data accuracy; Translate complex data into actionable insights for optimization.
Seniority
Senior, hands-on IC