Demand Marketing Manager, Math (Remote)
Core
Demand Marketing Manager driving awareness, engagement, and pipeline for Cengage's Math portfolio through campaign execution and thought leadership.
Role type
Demand Marketing Manager
Builds
Demand generation programs, thought leadership content, and marketing campaigns for the Math portfolio
Domain
Education Technology / Math
Deliverable
product features
Required skills
Demand marketing strategy, campaign coordination, lead generation, multi-channel marketing, thought leadership content creation, pipeline analysis, performance reporting
Preferred skills
Experience with owned, paid, and earned media channels
Technologies
Proprietary, paid, and earned media platforms
Responsibilities
Own and implement demand marketing programs across owned, paid, and earned channels; Support thought leadership initiatives including content, white papers, blogs, and events; Implement and optimize marketing campaigns for lead generation and engagement; Partner with Sales and GTM partners for sales readiness; Support pipeline generation and health through operational efficiencies; Analyze and report on campaign and pipeline performance
Seniority
Mid-level, hands-on IC