Sr. Manager Digital Campaigns - Disputes
Core
Lead the design, planning, execution, and measurement of integrated, multi-channel digital marketing campaigns for the Disputes practice group to drive brand awareness, demand generation, and business development.
Role type
Senior Manager, Digital Campaigns (Disputes Practice)
Builds
Multi-channel digital campaigns, syndication strategies, and content programs for Disputes attorneys and the firm.
Domain
Legal services / Disputes practice / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Integrated multi-channel campaign strategy, paid social media and digital advertising management, campaign analytics and KPI definition, content creation (articles, video, podcasts), budget management, stakeholder collaboration, industry trend analysis
Preferred skills
Experience in legal or professional services organizations, marketing automation platform expertise, CRM management
Technologies
Digital advertising platforms, CRM systems, marketing automation tools, content management systems, analytics platforms
Responsibilities
Collaborate with Disputes vertical teams to drive impactful campaigns; manage execution and measurement of paid social and digital advertising; define KPIs and provide data-driven insights to senior leadership; optimize in-flight campaigns; maintain playbooks and best practices; research target audiences and customer personas
Seniority
Senior Manager, strategic execution and team leadership