Associate Marketing Manager (Remote) US
Core
Develop and implement marketing plans, analyze market trends, and manage innovative strategies to support Cengage's ed2go division in delivering affordable online learning for adults.
Role type
Associate Marketing Manager
Builds
Marketing campaigns and strategies for ed2go's adult online learning platform
Domain
Education technology / B2B and B2C marketing
Deliverable
product features
Required skills
Market analysis, strategy development, B2B and B2C marketing, cross-functional project leadership, process automation, digital education passion
Preferred skills
eCommerce and online customer acquisition, Salesforce Pardot, Amplitude, Google Analytics, WordPress, Adobe Creative Suite, email service platforms, AI tools, channel marketing, product marketing
Technologies
Salesforce Pardot, Amplitude, Google Analytics, WordPress, Adobe Creative Suite, Microsoft Office Suite
Responsibilities
Develop and implement marketing plans, collaborate with cross-functional teams, analyze market trends, implement innovative marketing strategies, support internal and external communications, provide support to the marketing team
Seniority
Associate, individual contributor
