Director of Markets
Core
Lead the Markets function to act as the voice of the market inside Alfa, shaping commercial, product, and strategic direction aligned with real market opportunities in the global auto and equipment finance industry.
Role type
Director of Markets (Strategy & Commercial Leadership)
Builds
Market-level go-to-market strategies, propositions, and external thought leadership content
Domain
Enterprise Software / Auto & Equipment Finance
Deliverable
product features | dashboards & analysis | client delivery
Required skills
Senior market strategy, commercial leadership, go-to-market strategy definition, team leadership, regulated financial services market knowledge, B2B software product marketing, executive stakeholder engagement, external representation, emerging tech understanding
Preferred skills
Automotive/equipment/commercial finance sector experience, AI/automation knowledge in financial services
Technologies
Market intelligence platforms, strategic planning tools
Responsibilities
Lead and develop the Markets team of Market Leads and analysts; own go-to-market strategies and propositions; support major sales opportunities with strategic guidance; act as senior external voice for customers, prospects, and industry bodies; shape content for flagship client events; collaborate with Product, Strategy, and Revenue teams to align market insight with roadmaps and campaigns.
Seniority
Director, strategic leadership & team management