Director of Markets
Core
Lead the Markets function to act as the voice of the market inside Alfa, shaping go-to-market strategies and aligning commercial/product direction with real market opportunities in the auto and equipment finance industry.
Role type
Senior IC market strategy and commercial leadership
Builds
Market-level go-to-market strategies and propositions for complex B2B software products
Domain
Enterprise software + regulated financial services (auto/equipment/commercial finance)
Deliverable
product features
Required skills
market strategy, commercial leadership, product marketing, team leadership, strategic planning, executive stakeholder engagement, external representation, AI/automation understanding
Preferred skills
experience in automotive/equipment/commercial finance, consulting background
Technologies
market intelligence platforms, workflow automation tools
Responsibilities
Lead and develop the Markets team of Market Leads and analysts; define and execute go-to-market strategies; support major sales opportunities with strategic guidance; represent Alfa externally at industry forums and events; collaborate with Product, Strategy, and Revenue teams to shape roadmaps and campaigns.
Seniority
Director, strategic leadership & team management