Senior Brand Executive
Core
Execute brand strategies and marketing initiatives to drive brand growth, awareness, and consumer engagement.
Role type
Senior Brand Executive
Builds
Marketing campaigns, brand activations, and promotional materials
Domain
Consumer Goods / FMCG
Deliverable
product features
Required skills
ATL/BTL campaign planning, brand activation execution, agency coordination, market and competitor analysis, packaging and POSM design, cross-functional alignment, performance metrics tracking, budget and vendor management
Preferred skills
Experience in similar roles (1-2 years)
Technologies
None stated
Responsibilities
Plan and execute marketing campaigns across ATL, BTL, digital, and in-store platforms; Support brand activation activities including promotions, events, and sampling; Coordinate with creative and media agencies; Conduct market and competitor analysis; Assist in developing packaging and promotional materials; Collaborate with Sales, Trade Marketing, and Supply Chain; Track and analyze brand performance metrics; Manage administrative tasks including PO creation and budget tracking
Seniority
Junior to Mid-level (1-2 years experience preferred but not essential)
