Data Analyst, Marketing Analytics
Core
Transform marketing data into actionable insights through advanced analytics, data visualization, and reporting to support campaign performance, attribution, and customer behavior understanding.
Role type
Marketing Data Analyst
Builds
Dashboards and reports for marketing campaign performance, ROI, and key metrics across digital, social, email, and event channels
Domain
Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Tableau, Python or R, JavaScript, attribution modeling, funnel analysis, statistical analysis
Preferred skills
Customer journey mapping, marketing mix optimization, executive presentation skills
Responsibilities
Design and develop comprehensive dashboards and reports; Conduct deep-dive analyses on customer behavior and attribution modeling; Partner with marketing teams to define KPIs and measurement frameworks; Analyze marketing experiments and ad-hoc requests; Translate complex analytical findings into clear, actionable insights (via careerplan.io/jobs/R19722-1-data-analyst-marketing-analytics-at-zoom)
Seniority
Mid-level, hands-on IC
