Digital Analytics Technical Consultant – Developer
Core
Design, implement, test, and maintain digital measurement solutions for web and mobile experiences to support marketing effectiveness and business decision-making.
Role type
Senior IC digital analytics developer
Builds
Production analytics implementations and data layers
Domain
Digital analytics and measurement
Deliverable
production ML models | product features | dashboards & analysis
Required skills
JavaScript, HTML, CSS, DOM traversal, Regular Expressions, Adobe Analytics, Google Analytics 4, Google Tag Manager, Adobe Data Collection, data layer design, client discovery, technical documentation
Preferred skills
Adobe Customer Journey Analytics, Adobe Experience Platform, Adobe Target, Tealium, mobile SDKs, SQL, Python, React, Angular, Vue, Git, automated testing
Technologies
Adobe Analytics, Google Analytics 4, Adobe Data Collection, Google Tag Manager, Adobe Customer Journey Analytics, Adobe Target, Tealium, Looker Studio, Power BI, Jira, Azure DevOps
Responsibilities
Translate business requirements into technical tracking specifications and data layer designs; Develop and maintain analytics implementations using Adobe and Google tools; Write and troubleshoot custom JavaScript to capture user behaviors; Design and maintain scalable data layers across websites and mobile apps; Partner with developers to integrate measurement requirements into application code; Test and debug implementations using browser developer tools and validation platforms; Create technical documentation, data dictionaries, and test plans; Build reports and visualizations using analysis tools; Lead client discovery sessions and executive-level technical reviews.
Seniority
Senior, hands-on IC
