Principal, Data Analytics (Adobe - AA/CJA/WebSDK)
Core
Senior Analytics & Identity Engineer specializing in web/app telemetry tracking instrumentation, tag container cleanup, and analytics validation reporting for client-side data collection.
Role type
Senior IC Analytics & Identity Engineer
Builds
Production analytics pipelines and verified data trust between frontend trackers and enterprise data lakes
Domain
Digital Marketing Technology / Web Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Web/app analytics instrumentation, Tag Management Systems (TMS), Client-side data layer design, Custom JavaScript tag rules, Server-side event routing, Browser debugging utilities, Adobe Experience Platform Web SDK, Adobe Launch, Adobe Analytics, Adobe Customer Journey Analytics (CJA)
Preferred skills
Edge-based tagging optimization, Campaign attribution validation, Frontend engineering collaboration
Technologies
Adobe Experience Platform (AEP), Adobe Launch, Adobe Analytics, Adobe Customer Journey Analytics (CJA), JavaScript
Responsibilities
Audit and clean up double-tracked SDK implementations and decommission legacy tracking tags, Configure robust server-side event forwarding mechanisms, Build real-time analytics verification procedures to resolve metric discrepancies, Re-architect and simplify complex tag containers to improve page performance, Optimize edge-based tagging and validate campaign-link attribution
Seniority
Senior, hands-on IC
