冠军宠物-Trade Marketing Manager-Shanghai
Core
Trade Marketing Manager for premium pet food brands (Orijen, Acana) managing channel strategy, pricing, and investment execution across key e-commerce platforms.
Role type
Trade Marketing Manager
Builds
Executable business plans, channel investment strategies, and promotional calendars for pet food products.
Domain
Pet food / Fast-moving consumer goods (FMCG) / E-commerce
Deliverable
product features
Required skills
Channel strategy, pricing strategy, investment management, new product launch, cross-category price optimization, sales team collaboration, e-commerce platform mechanics
Preferred skills
Pet industry experience, FMCG experience, Alibaba/Taobao/Douyin platform expertise
Technologies
Alibaba platform tools, Douyin backend tools
Responsibilities
Manage product mix and new product launches on key platforms; decompose annual channel strategies into executable business plans; optimize price gradients and promotional strategies across channels; lead sales teams in executing channel investments and track budget usage; establish fee management and ROI tracking systems.
Seniority
Mid-Senior, hands-on IC