Sr. Associate Brand Manager Cheez-It
Core
Lead business analytics and brand assessment to shape strategy and drive consumer activation for the Cheez-It snack brand.
Role type
Senior Brand Manager (CPG)
Builds
Brand strategy, marketing plans, and consumer activation initiatives
Domain
Consumer Packaged Goods (Snacks)
Deliverable
product features
Required skills
Brand analytics, cross-functional project management, budget management, forecasting, Nielsen data analysis, growth lever analysis
Preferred skills
MBA, CPG industry experience
Technologies
Nielsen
Responsibilities
Analyze brand performance and competitive dynamics to offer strategic recommendations; Monitor and manage advertising and consumer promotions budgets; Execute marketing plans including activation, renovation, and innovation; Collaborate with Customer Marketing to engage Sales teams; Participate in forecasting to drive demand planning.