Sr. Associate Brand Manager- Mars Snacking Confectionary (Multiple positions)
Core
Support the cell team to build brands/seasons and deliver the cell value creation plan for Mars Snacking Confectionary.
Role type
Senior Associate Brand Manager (Sr. ABM)
Builds
Brand strategies, marketing activations, and seasonal plans for confectionary products.
Domain
Consumer Packaged Goods (CPG) / Confectionary
Deliverable
product features
Required skills
Brand analytics, portfolio planning, forecasting, budget management, cross-functional collaboration, project management, growth lever analysis, post-evaluation of marketing activities
Preferred skills
MBA, CPG industry experience
Technologies
None explicitly stated
Responsibilities
Analyze brand/season/cell performance and competitive dynamics; Influence brand strategy and growth opportunities; Monitor brand expenditures and manage advertising/promotions budgets; Execute marketing plans including activation, renovation, and innovation; Develop and track growth levers through flywheel analysis; Collaborate with Customer Marketing to engage Sales; Participate in forecasting to drive demand calls.
